# The Katalor Group > AI-first MarTech consulting agency. We design and ship AI-augmented marketing technology, revenue operations, and go-to-market systems for small and mid-size businesses. 40+ years combined MarTech experience. Based in Framingham, MA (MetroWest Boston); serving New England, the United States, and Canada. Last updated: 2026-09-06 ## Services - [Marketing Systems That Actually Work | The Katalor Group](https://www.katalorgroup.com/): Agency homepage. Katalor advises, builds, and runs the whole marketing system for mid-sized companies - one operator-led team, AI-First. Advise/Build/Run model, Katalor Security launch, and the MyWhiteBoards commerce rebuild (2-person team, zero records lost, no sales dip at launch). - [MarTech Advise & Reviews | AI Readiness, Strategy, Fractional CMO](https://www.katalorgroup.com/advise/): Advise section overview hub. Reviews & audits (Free Evaluation, AI Readiness Audit, Security Pulse Check) and ongoing advisory (AI-Powered GTM Strategy, Data Strategy, Fractional CMO). Most engagements start here: map the customer journey and requirements before naming a tool. Built on 30+ years in MarTech leadership. - [Free Evaluation | The Katalor Group](https://www.katalorgroup.com/advise/free-evaluation/): Free evaluation landing page. 30-minute assessment of your current stack, team, and operating process. Produces a written assessment with prioritized recommendations. Entry point for most Katalor engagements. - [AI Readiness Audit | The Katalor Group](https://www.katalorgroup.com/ai-readiness-audit/): AI Readiness Audit landing page. A standardized, benchmarkable 30-day assessment scoring a business across six dimensions - Data Readiness, Process Maturity, Technology Foundation, Team & Skills, Leadership & Strategy, Governance & Risk - producing an overall 1-10 score, gap analysis, prioritized quick wins, and a 90-day roadmap. Entry point to Advise, Build, Run. Starts with a free 30-minute evaluation. - [Contact Us | The Katalor Group](https://www.katalorgroup.com/contact/): Contact form page. For explorers and general inquiries. Alternative to booking a free evaluation for visitors who prefer to discuss first. - [Book a Call | The Katalor Group](https://www.katalorgroup.com/book/): Booking page. On-brand scheduler (no third-party iframe) that reads live availability across the team's calendars and books a call directly. Deep-linked per call type via /book?service=. Alternative to the contact form for visitors ready to pick a time. - [Build - We Build the System, Then We Run It | The Katalor Group](https://www.katalorgroup.com/build/): Build section overview. Where the plan becomes a working system: commerce platforms (flagship), AWS AI infrastructure, rapid MarTech development, MarTech modernization, revenue operations, and digital transformation. Built to run for years, owned end to end by one team. CTA-driven (no pricing). - [Run - We Operate What We Build | The Katalor Group](https://www.katalorgroup.com/run/): Run section overview. We operate what we build across three monthly tiers: Essentials (always-on operations, monitoring, maintenance, 1 managed channel, baseline security), Growth (Essentials plus 3 channels, ongoing features and campaigns, and Vantage lead generation), and Scale (Growth plus 5+ channels, full revenue operations, and a dedicated cadence). Baseline security is built into every tier; deeper managed security (penetration testing, 24x7 SOC, incident response, compliance) is available as a Katalor Security add-on. Built-in capabilities: Vantage (RevOps lead-generation system) and AI Content Activation. - [Operating Tiers - Run, Grow, or Scale Your Platform | The Katalor Group](https://www.katalorgroup.com/run/tiers/): Run operating tiers detail page. Three monthly retainer tiers: Essentials (operations + 1 channel + baseline security), Growth (Essentials + 3 channels + Vantage lead-gen), Scale (Growth + 5+ channels + full RevOps + dedicated cadence). Baseline security included in all tiers. Deeper managed security available via Katalor Security as add-on. - [AI-First MarTech Services | The Katalor Group](https://www.katalorgroup.com/services/): All consulting and accelerator services at a glance. Use as the entry point when a question is service-related but not specific to one offering. - [AWS AI Infrastructure | The Katalor Group](https://www.katalorgroup.com/services/aws-ai/): AWS-native AI deployment service. Security framework, cost governance, and CI/CD for model deployment across SageMaker, Bedrock, and Lambda. Implementation, not advisory. - [AI Content Activation | The Katalor Group](https://www.katalorgroup.com/services/ai-content/): AI content activation service. Embeds AI generation into the existing CMS and content workflow with brand-voice training, quality guardrails, and human-review gates. - [Rapid Martech Development | The Katalor Group](https://www.katalorgroup.com/services/rapid-dev/): Rapid MarTech development. Custom integrations, automations, and missing features built in weeks; fixed-scope and fixed-price; the client owns the code. - [MarTech Modernization | The Katalor Group](https://www.katalorgroup.com/services/martech-modernization/): MarTech stack audit and rationalization. Consolidate sprawl and design integration architecture; HubSpot, Salesforce, and enterprise MarTech expertise. - [Revenue Operations Transformation | The Katalor Group](https://www.katalorgroup.com/services/revenue-operations/): Revenue operations transformation. Aligns sales, marketing, and CS on unified data; pipeline visibility, SLA frameworks, attribution modeling, and forecasting. - [Data Strategy | The Katalor Group](https://www.katalorgroup.com/services/data-strategy/): Data strategy. We design and build the foundation underneath the dashboards: unified data architecture across marketing, sales, and product; CDP and data warehouse strategy; real-time analytics; and governance and quality frameworks. The architecture follows the decisions you need to make. - [AI-Powered GTM Strategy | The Katalor Group](https://www.katalorgroup.com/services/ai-gtm-strategy/): AI-powered GTM strategy: embed AI at the stages of your go-to-market motion where it moves the number - lead scoring and intent signals, personalized outreach at scale, automated campaign optimization, predictive pipeline analytics - built on the stack you already run. - [Fractional CMO / Advisor | The Katalor Group](https://www.katalorgroup.com/services/fractional-cmo/): Fractional CMO / advisor. A seasoned marketing leader embedded with your team to set strategy and drive execution, at the cadence your stage calls for - without the full-time hire. Common fit: mid-sized teams that need senior judgment before the workload justifies a full-time executive. - [Digital Transformation - Customer-First Operating Model | The Katalor Group](https://www.katalorgroup.com/services/digital-transformation/): Digital transformation. Customer-first operating-model design with technology brought along rather than leading; change management and team enablement. - [Ecommerce Platform Development for Manufacturers | Katalor](https://www.katalorgroup.com/services/ecommerce-platforms/): Ecommerce platform development service. Builds custom commerce systems for manufacturers and brands. Case study: replatformed 3,300+ products with zero records lost. - [Vantage: RevOps Lead Generation System | Katalor](https://www.katalorgroup.com/run/vantage/): Vantage service page. RevOps lead generation system built into the systems Katalor operates. Prospecting and conversion as an operating system. ## Case Studies - [Case Studies - Commerce, AI & RevOps Results | The Katalor Group](https://www.katalorgroup.com/case-studies/): All published case studies. Entry point for a "show me proof" question that does not name a specific domain. Flagship: MyWhiteBoards (OptiMA Inc.) commerce replatform - 3,300+ products migrated, zero records lost, no sales dip at launch. Plus AI Content Activation (67% open-rate lift, $6M EBITDA), Rapid MarTech Development (live in 3 weeks), AI Lead Scoring (2x sales efficiency), and a post-merger MarTech/RevOps integration ($1.2M cost avoided). - [AI Content Activation Case Study | The Katalor Group](https://www.katalorgroup.com/case-studies/ai-content-activation/): Case study: AI content adoption at an enterprise ecommerce company. Outcomes: 67% campaign open-rate lift, $6M EBITDA growth. - [Rapid MarTech Development Case Study | The Katalor Group](https://www.katalorgroup.com/case-studies/rapid-martech-development/): Case study: a startup's full go-to-market infrastructure built in 3 weeks across 4 launch channels. - [AI Lead Scoring Case Study | The Katalor Group](https://www.katalorgroup.com/case-studies/ai-lead-scoring/): Case study: predictive lead scoring for a mid-market SaaS company. Outcomes: 2x sales efficiency, 41% win-rate increase. - [Post-Merger MarTech and RevOps Integration Case Study | The Katalor Group](https://www.katalorgroup.com/case-studies/revops-merger-integration/): Case study: post-merger MarTech + RevOps unification (two CRMs into one) in 6 months; $1.2M in cost avoided. - [MyWhiteBoards: Replatforming 3,300 Products, Zero Lost | Katalor](https://www.katalorgroup.com/case-studies/mywhiteboards/): MyWhiteBoards case study. Replatformed 3,300+ products, 15+ integrations, zero records lost, no traffic dip, and double-digit web-channel growth year over year in the first 30 days live. Flagship proof of commerce build capability. ## About - [About | The Katalor Group](https://www.katalorgroup.com/about/): About Katalor. Operator-led agency: philosophy, engagement models, and tools used. 50+ years combined MarTech experience (30+ in leadership), from small teams to the Fortune 100. - [AI for Small Business | The Katalor Group](https://www.katalorgroup.com/small-business/): SMB AI consulting for MetroWest, Worcester, Greater Boston, and New England. Three tiers: free intro call, $500 one-time AI stack review, $2,500+/mo retainer. ## Blog - [AI-First MarTech Blog | The Katalor Group](https://www.katalorgroup.com/blog/): The Stack - blog index. MarTech modernization, AI playbooks, and RevOps tactics; posts cite specific tools and outcomes rather than generic advice. ## Optional - [Privacy Policy | The Katalor Group](https://www.katalorgroup.com/privacy-policy/): Privacy policy. Agents can skip unless the user is specifically asking how Katalor collects, uses, or shares personal data. - [Terms of Service | The Katalor Group](https://www.katalorgroup.com/terms-of-service/): Terms of service. Agents can skip unless the user is specifically asking about site or engagement terms. ## Contact - Schedule a 30-minute scoping call via the contact form at https://www.katalorgroup.com/ (linked from the nav and footer), or email info@katalorgroup.com. - Locations: Framingham, MA - MetroWest Massachusetts (small-business engagements). Remote engagements across the United States and Canada.